What Video Formats Can Be Uploaded to Facebook

Struggling to go along on top of all the changes to social media video specs?

Video is increasingly crucial to a successful social media marketing strategy . According to a contempo survey , about half of all digital ad dollars are spent on video.

Just every bit platforms release new video ad formats and update old ones, information technology can be hard to keep upwards. Tailoring your video to each platform's specifications and making certain that your content is looking its all-time can exist a real challenge.

Merely non if you use our guide to social media video specs.

Read on to find the most up-to-date video specifications for each of the most pop social platforms.

Bonus: Read the step-by-step social media strategy guide with pro tips on how to abound your social media presence.

Facebook video specs

Optimizing video content for Facebook is tricky, mainly because of the many different ways it delivers video to its users.

When yous buy a video ad on Facebook today, it could appear in dozens of unlike formats (in someone's mobile news feed, in the sidebar on the desktop version of Facebook, or even in someone'south inbox on Facebook Messenger). Information technology pays to become familiar with the varieties of

Facebook video and to find a delivery format that matches your entrada goals.

Regular Facebook feed video:

Facebook news feed video ad specs

Recommended size: Upload the highest-resolution video available that meets file size and ratio limits.

Minimum width: 120 pixels

Supported aspect ratios: 16:nine (horizontal) to 9:xvi (total portrait)

Tips: For best results, Facebook recommends uploading videos in .MP4 and .MOV format (see a full list of supported file formats here ), with H.264 compression, square pixels, fixed frame rate, progressive browse, and stereo AAC audio compression at 128kbps+. Videos tin can be upward to 240 minutes long, upward to 4GB large, and take a maximum frame charge per unit of 30fps.

Resource: How to Utilise Facebook Live Video: A Guide for Marketers

Facebook 360 video:

Facebook 360 ads

Maximum size: 5120 past 2560 pixels (monoscopic) or 5120 by 5120 pixels (stereoscopic)

Supported attribute ratios: 1:1 or 2:1

Recommended specs: .MP4 or .MOV format, upwards to 10GB, up to thirty min, recommended frame rate 30fps. Longer durations and larger file sizes may experience longer processing times.

Tips: If the camera you recorded your video on automatically includes 360 video metadata with the video file, you lot can upload the video like you would any other video. If it doesn't, click on the 'Advanced' tab when uploading to bring upward Facebook's '360 controls' tab, which will let you convert unformatted footage into a 360 video.

Facebook in-stream video ads:

Recommended size: sixteen:9 ratio recommended. Upload the highest-resolution video that meets file size and ratio limits.

Recommended specs: .MP4 or .MOV format, maximum file size 4GB, maximum length 15 seconds, maximum frame charge per unit 30fps

Tips: For in-stream ads, Facebook recommends uploading the "highest resolution source video bachelor without letter or pillar battle." Facebook provides an exhaustive list of aspect ratios and features available for each advertizement type.

Facebook Messenger video ads:

Recommended size: Upload the highest-resolution video bachelor that meets file size and ratio limits.

Minimum size: 500 pixels broad

Supported attribute ratios: 16:ix to 1.91:1

Tips: Videos can be up to 15 seconds long, up to 4GB big, and have a maximum frame rate of 30fps.

Facebook carousel video ads:

Facebook Carousel video ad specs

Recommended size: At to the lowest degree 1080 by 1080 pixels (1:1 aspect ratio)

Minimum size: none listed

Recommended specs: .MP4 or .MOV format, maximum length 240 minutes, maximum frame rate 30fps, maximum file size 4GB

Tips: Carousels let yous showcase up to 10 images or videos in one ad, without having the user navigate to a new folio. For best results, use a pixel square (1:1) video. Include no more than twenty% text in images, otherwise you may experience reduced delivery.

Facebook Drove embrace video:

Recommended size: 1200 by 675 pixels

Supported aspect ratios: one:1 or 16:9

Minimum size: none listed

Recommended specs: .MP4 or .MOV format, maximum file size 4GB, maximum frame rate 30fps, no maximum length listed

Tips: Collections go far easier for users to browse and buy products directly in the Facebook feed. You can cull to take your video autoplay when a user scrolls over your collection, and clicking the video will open Canvas , a full-screen experience designed to bulldoze traffic directly to your product pages.

Facebook Instant Experience (IX) video:

Facebook Canvas video ad size

Recommended size: 1200 by 628 pixels

Minimum size, mural video: 720 by 379 pixels (i.nine:1 aspect ratio)

Minimum size, square video: 720 by 720 pixels (1:ane aspect ratio)

Recommended specs: .MP4 or .MOV format, maximum file size 4GB, maximum length 120 seconds, maximum frame charge per unit 30fps

Tips: Similar to Facebook'southward instant articles, clicking on an IXad immediately triggers a full-screen experience, to which you can add buttons, carousels, photos, text and video. Video and audio will automatically play when y'all scroll by it.

Facebook slideshow ads:

Recommended size: Minimum 1280 by 720 pixels.

Tips: Designed for audiences with slower internet access, slideshow ads let you transform a series of 3-10 images and a sound file (supported formats: WAV, MP3, M4A, FLAC and OGG) into a video advertising. For best results, Facebook suggests using the highest quality images possible, however dimensions (ideally 1280 x 720 pixels or an paradigm ratio of xvi:9, one:1 or 2:3). If you utilize dissimilar sizes, the slideshow volition be cropped to exist foursquare.

Instagram video specs

Instagram supports three kinds of video: square (1:1), vertical (9:sixteen or 4:5) and horizontal (sixteen:9).

If yous're not certain which way to go, you're probably ameliorate off choosing the foursquare format, which is becoming increasingly popular with marketers. Square videos are more suitable for viewing on both desktop and mobile, they accept upwards more than room in user'due south feeds than horizontal videos, just don't oversupply the entire screen like vertical videos do.

Instagram in-feed video:

Instagram video ad size

Recommended size: Upload the highest resolution video available that meets file size and ratio limits.

Minimum width: 500 pixels.

Recommended specs : .MP4 or .MOV format, maximum file size 30MB, maximum length 120 seconds, maximum frame charge per unit 30fps

Tips: Instagram has the same recommendations for video every bit Facebook—upload the highest resolution video possible that fits file size and ratio limits, H.264 compression, square pixels, fixed frame rate, progressive scan, and stereo AAC audio compression at 128kbps+.

Instagram in-feed video ads:

Same as above.

Instagram carousel video ads:

Instagram Carousel video ad size

Recommended size: At least 1080 past 1080 pixels

Minimum size: 600 past 600 pixels

Recommended specs: .MP4 or .MOV format, maximum length 60 seconds, maximum size 4GB, maximum frame rate 30fps

Tips: Like Facebook carousels, Instagram carousels permit y'all showcase between ii and 10 images or videos in one side-scrolling advertisement.

Instagram Stories video ads:

Instagram video ad size

Recommended size: Upload the highest-resolution video bachelor that meets file size and ratio limits.

Minimum size: 500 by 889 pixels

Supported aspect ratios: xvi:ix to 4:v and nine:16

Recommended specs: .MP4 or .MOV format, maximum length 120 seconds, maximum file size 30MB

Tips: These videos appear between Instagram user stories for up to 2 minutes (or until dismissed) and have upwards the whole screen. Because stories are tailored to the size of the device, exact dimensions are hard to predict. Upload the highest resolution video possible, and consider leaving the top and lesser fourteen% (roughly 250 pixels) empty of any important information, so that it isn't obscured past the profile icon or call to action.

Resource: How to use Instagram Stories like a pro

Twitter video specs

Twitter is optimized to handle video captured on mobile devices. If you're uploading video that was recorded a dissimilar way, be sure to consult Twitter's detailed guidelines for uploading video at each bitrate.

For best results, upload the highest resolution video you tin under the file size limit (1GB).

Twitter videos:

Twitter video ad sizes

Recommended size: 1:1 ratio (1200 x 1200 pixels) is recommended.

Minimum width: 600 pixels for square video, 640 pixels for other ratios.

Supported aspect ratios: between ane:1 and two:1, but if the meridian exceeds the width, the video will be cropped to 1:1 in the feed.

Recommended specs: .MP4 for spider web, .MOV format for mobile, maximum length 140 seconds, maximum file size 1GB, frame rate 29.97 or 30 fps, must use progressive scan, must have 1:1 pixel ratio, audio should be mono or stereo, not v.1 or greater

Resources: How to make a blockbuster Twitter video

Snapchat video specs

Snapchat single video ads:

Snapchat video ad specs

Recommended size: 1080 past 1920 pixels (9:sixteen attribute ratio)

Recommended specs: .MP4 or MOV, H.264 encoded, betwixt 3 and 180 seconds long, maximum file size 1GB

Audio specs: two channels, PCM or AAC codec, 192 minimum kbps, 16 or 24 scrap merely, 48 KHz sample rate

Tips: These ads appear in discovery, in live stories or after a user's own story, and can link to an app installation page, article or long-course video. Make sure to avoid placing logos or any other important elements in the peak and lesser 15% of the video, to prevent them from getting cut off.

Snapchat besides restricts videos with letterboxing, and text/graphics that encourage the user to "swipe upwardly" (click here for a complete listing of restrictions on video).

Snapchat long-grade video ads:

Recommended size: 1080 by 1920 pixels

Supported aspect ratios: 9:16 or 16:9

Recommended specs: .MP4 or MOV, minimum 15 seconds long (no maximum length), maximum file size 1GB

Audio specs: two channels, PCM or AAC codec, 192 minimum kbps, 16 or 24 bit simply, 48 KHz sample rate

Tips: Longform videos must contain "live and/or motion graphic video" (no "silent or still videos"). Although horizontal videos are permitted, Snapchat strongly suggests using vertical videos but.

Snapchat sponsored geofilter:

Recommended size: 1080 past 2340 pixel image

Format: .PNG with transparent background, maximum 300kb

Resources : How to create a custom Snapchat geofilter

YouTube video specs

YouTube video thespian specs:

YouTube video ad sizes

Recommended sizes: Minimum of 1280 x 720 pixels (sixteen:9) or 640 x 480 pixels pixels (4:3) is recommended.

Minimum size: 426 past 240 pixels

Maximum size: 3840 by 2160 pixels

Supported aspect ratios: xvi:9 and iv:3

Recommended specs: .MOV, .MPEG4, MP4, .AVI, .WMV, .MPEGPS, .FLV, 3GPP, or WebM, maximum file size 128GB, maximum 12 hours long

Tips: YouTube encourages its users to upload videos that are "equally close to the original, loftier quality source format as possible." Videos should be uploaded in their native aspect ratios, and should never include letterboxing or pillarboxing confined, since YouTube "automatically frames videos to ensure that they are displayed correctly, without cropping or stretching, regardless of the size of the video or histrion."

YouTube provides a full list of recommended bitrates for YouTube uploads here, and a full list of supported file formats here .

Youtube video ads:

Skippable video ads: maximum length of 12 hours, skippable after v seconds

Unskippable video ads: max length of xv or 20 seconds (depending on region)

Bumper video ads: maximum length of half dozen seconds

Resource: How to annunciate on YouTube

LinkedIn video specs

Linkedin shared videos:

LinkedIn video ad sizes

Maximum size: 1920 x 1920 (square), 1920 10 1080 (landscape), 1080 x 1920 (vertical)

Minimum size: 360 x 360 (square), 640 x 360 (landscape), 360 x 640 (vertical)

Supported attribute ratios: 16:ix, 1:1, and nine:16

Recommended specs: .MP4, maximum file size 200MB, maximum 30 minutes long, recommended frame rate 30fps

Pinterest video specs

Pinterest video ads:

Pinterest video ad specs

Minimum size: 240 pixels wide

Supported attribute ratios: Between 1:2 and one.91:ane.

Recommended aspect ratios: 1:1 (foursquare), two:3 or ix:16 (vertical at standard width), 16:9 (maximum width).

Recommended specs: .MP4, M4V, or .MOV, maximum file size 2GB, maximum length 15 minutes, maximum frame rate 25fps

Tips: Promoted videos volition autoplay without audio on loop in the Pinterest feed when they are 50% in view. Tapping the video will cause a larger version to play with sound (no looping).

Videos are currently merely available for mobile devices.